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Clicktools

Clicktools

Overview

What is Clicktools?

Clicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus…

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Recent Reviews

I heart Clicktools

9 out of 10
December 23, 2015
We use it to deploy performance reviews and assessment to external partners and members. It is primarily managed and used by our …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Data export (15)
    9.9
    99%
  • Changes to live survey (16)
    8.9
    89%
  • Multiple question types (16)
    8.9
    89%
  • Custom logo/branding (14)
    8.9
    89%
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Pricing

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N/A
Unavailable

What is Clicktools?

Clicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in turn was acquired…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Snap Surveys offers both Survey Software and Feedback Management Solutions, including desktop survey software, online feedback management solutions, and survey research services.Snap Surveys offers complete tools for survey design, administration, data collection, and analysis. Snap Surveys…

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Product Demos

westbrook partner demo Clicktools.mp4

YouTube

Clicktools - Customer Feedback Integrated with CRM

YouTube
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Features

Survey Format & Appearance

Features related to the type, look & feel of surveys.

8.3
Avg 7.8

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

8.9
Avg 8.6

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

8
Avg 8.3

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

9.5
Avg 8.3

Survey Administration & Security

Features related to administration & security for survey tools and data.

8.9
Avg 8.4

Survey Distribution

Features related to the distribution of surveys.

9
Avg 8.1
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Product Details

What is Clicktools?

Clicktools Video

Clicktools Overview

Clicktools Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Clicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in turn was acquired by SAP in 2017 when the companies formed a strategic partnership.

MaritzCX, PG Forsta HX Platform, and InMoment XI Platform are common alternatives for Clicktools.

Reviewers rate Response tracking and Data export and Custom reports highest, with a score of 9.9.

The most common users of Clicktools are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(42)

Attribute Ratings

Reviews

(1-14 of 14)
Companies can't remove reviews or game the system. Here's why
April 04, 2019

Clicktools - 5*

Rebecca Hunt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Clicktools is currently used Europe-wide within Coca Cola European Partners but for GB we currently use if for generating survey questionnaires that are then linked to specific account groups within Salesforce. We then run campaigns that are bespoke built for various different reasons and use the information gathered for future campaigns and info gathering for account management.
  • Ease of Use. Building surveys within Clicktools is really straight forward.
  • The help option is extremely good giving step by step guides on how to complete things within Clicktools.
  • The external links that are provided for then embedding in to different systems and linking is another easy action to complete.
  • The storage capability could be better. I'm not sure if there are options to buy additional or the basic package they give can be increased but we often find we are at 90% of capacity.
  • The ability to bulk delete items rather than having to page through would be a fab addition.
  • The capacity to input options - We found recently that after we had input up to 10 lines for selections we could add no more.
We have found it is especially suited for staff surveys due to the fact that responses are anonymous so our staff feel they are able to comment in the knowledge that their responses are kept private. The ability to export results in a user-friendly format and custom build is a bonus, from my experience so far we haven't come across a scenario where it hasn't been suited but we are perhaps still in our infancy using the system.
Joshua Henke | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We primarily use it for internal surveys, specifically from within Salesforce, getting feedback on the quality of our departments' work and to rank the projects other teams would like to see done. However, as a company, we also use it to survey our customers, specifically for support case surveys, defect resolution, and the like.
  • Integrates well with Salesforce
  • End-users (survey recipients) have a good experience
  • Changes don't "queue up," but instead are saved as soon as you click on a given option. This is inconsistent with just about every tool in a similar space (online tools). It's been a few months since I spent any time building or administrating a survey, so they may have made improvements.
  • As an administrator, the interface is generally unintuitive. Organization is bizarre and naming conventions are not helpful. Perhaps this is a cultural challenge (ie perhaps folks in the United Kingdom, where I understand this product originates, totally get the tool)
If you just need a quick, simple, mass survey, it's not for you. If you need integration with SFDC, formality, and good metrics, try it out.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Clicktools is used by our customer support department to send satisfaction surveys to our customers at the close of a support ticket. It is used by our professional services department to gauge customer satisfaction upon project completion/end of service engagement. Our training and education group sends feedback surveys to students at the end of all training classes. Our internal IT department uses it to gauge user satisfaction when a technical support ticket is closed.
  • Integration with salesforce.com.
  • Ability to build and link/map surveys quickly.
  • Templating. Branding our surveys is important.
  • The ability to review and analyze survey data within the console.
  • Menu navigation can be confusing at times. e.g., when you select a survey, to get back to survey list I usually reload the console.
  • Initially had some issues with mapping of numeric results e.g., 1 - 5. Had to create formula to map back, seemed cumbersome.
  • Limits on surveys is based on questions on survey not on survey. We do not save any of the results in Clicktools. After integration we delete them to stay under limit.
For any organization that is using salesforce.com and needs to implement a survey system that directly ties back to their salesforce.com system I would highly recommend Clicktools. We tried building our own customer satisfaction survey and it was not worth the effort, especially as our questions are ever changing. The integration with the case module was easy to configure.
James Valent | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
MindTouch utilizes ClickTools to track extremely valuable survey data provided as a result of a successful Support case close. Once we have the survey data, we leverage ClickTools to push that data into a custom object in Salesforce. Once that data is in Salesforce, we leverage reporting and rollups to analyze our customer health, Net Promoter Score (NPS), and automate internal notifications around specific KPIs.

Currently ClickTools is used by our Support team, though this will be extended to our Product and Marketing teams in 2016.
  • Clicktools provides a very simple interface for creating robust and engaging survey forms for our customers. A survey that doesn't require coding is key--this helps us anyone get set up in survey creation quickly.
  • Integrating the data from Clicktools into Salesforce is really easy. Of course you will need to have an understanding of how to create a custom object to configure this integration correctly, but the actual wiring between each system uses a wizard to make things simple.
  • On the topic of engaging surveys, Clicktools does this well. There are many branding options, and field-type options that really help ensure your customers will complete your surveys. If you spend time creating a survey for your customers, the last thing you want is for them to ignore the survey. Clicktools helps make sure your surveys are eye-catching.
  • Honestly, I love Clicktools. I have no current feedback on items to improve. I work in software as well, so I know that's really odd--but you guys have hit it on the mark.
Clicktools is well suited because of its ease of use. Users can get a survey set up in minutes, and once you have a custom object in Salesforce to post the data to you're in business. I see Clicktools as key to measuring our customers' health and satisfaction with our product.
Gary Fusco | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized

Clicktools is utilized as an app within our Salesforce.com org and is being used by marketing, customer satisfaction, sales, professional services and training.

We have used Clicktools for the past three years for our net promoter score (NPS) surveying of our two principle products. We used the custom Report Card object to push survey results from Clicktools to SFDC contacts and accounts. To increase survey response, we also use telemarketing agents who use our SFDC platform and have custom links that launch personalized survey pages, which agents complete on the calls in real-time.

We also have SFDC workflows for automated, personalized 30-day checkpoint surveys for product users that are flagged by our professional services staff.

  • Powerful features for most every survey project. Question types, styles, formats, branching can do everything that has been asked by survey designers.
  • SFDC integration is very deep. Complex, but once created works reliably.
  • #1 is the ease of use, which has improved in the past year.
  • Better reporting and analytics. We rely on SFDC reports and dashboards to present our data to customers.
My primary question is what the colleague's company needs are. For simple applications that don't require integrations with CRM or other apps, there are probably less expensive options.
Score 9 out of 10
Vetted Review
ResellerIncentivized
Clicktools is currently being used across three of our main corporate brands, one globally and the other two across multiple countries. Over time we will continue to introduce Clicktools across more brands/countries. We were looking for a one best way approach using a tool that would sync with Salesforce.
  • Mapping Clicktools to Salesforce is really easy, you can easily map to multiple objects or custom objects and you don't need to be a developer to do this, the average person can set this up quite easily.
  • Survey design is easy, you can use the one survey to cover a wider audience and make content relevant using question logic.
  • Clicktools supports a huge number of languages.
  • On surveys in multiple languages I would like the ability to choose how translations are synced on essay questions. You can map across the translation which is great for Chinese and English translation, but if answered in English it syncs English + English.
  • Would like to be able to sync additional information to Salesforce that will better assist us understanding where we need to focus our design of content, things like what language was chosen to respond in and what device type. We may be offering a survey in 10 languages but only 3 of them are being frequently used.
  • On multi checkbox question type if there are multiple lines to answer, the respondent only has to give an answer to one line in order to proceed even when the question is marked as required.
Clicktools will work well for companies that want to integrate and have a limited number of users governing the system. It will also work well for global companies requiring multi-language set up. I don't think it would work very well if if you wanted larger groups of people logging in, building surveys and deploying because you can't lock down who sees what contacts.
Michael Sola | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Clicktools for surveys that are triggered when certain events or services are selected. We also use Clicktools as a primary contact intake form that integrates with Salesforce and eliminated the web to lead process.
  • Integration with Salesforce is core for our org.
  • Options for survey questions, I like being able to use different formats and having dependent type questions.
  • User management accounts - it would be helpful to have alternate user types so adding a user doesn't give them "god like" powers.
  • Reports of surveys is also an area that needs some work. For instance: when we ask a question with 4 choices we get back responses in the spreadsheet with just numbers; it's hard to recall and match up what the answer choices were to the number.
Being able to deploy the surveys in so many different options is a key to flexibility.
October 02, 2015

Clicktools is Fantastic!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have used Clicktools for surveys and reporting. It is mainly utilized once someone has called customer service. We can quickly measure their level of satisfaction.
  • Integrates with Salesforce.com
  • Easy to Use
  • Quick setup
  • Needs more flexibility related to survey design
It is well suited for companies who want to measure customer satisfaction. It provides fantastic reporting where you can target weak areas in your support processes. It is a very valuable tool and I have been extremely impressed.
Score 6 out of 10
Vetted Review
Verified User
We are using Clicktools to distribute and receive data for customer satisfaction surveys and customer service transactional surveys, and sync that data into Salesforce.com. We are also using Clicktools as a mechanism to update Salesforce.com Contact data from customer communications out of another tool.
  • Limitless integration with Salesforce.com
  • Great dynamic integration with other tools that allow mail merge capabilities
  • The survey page layout cosmetics are lacking! We would honestly switch survey providers for cosmetics, but ClickTools has the most robust Salesforce.com integration, which is more valuable to us at this time
Well suited for complex Salesforce.com integrations. Less appropriate for simpler use cases where cosmetics are of a higher priority.
Joy Wallis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The survey module is all I have used. Professional Services and Support are the main two departments using surveys, but we have sent one survey to our full database for corporate feedback. It helps us know CSAT on support and service tickets. We are also planning to use it for online chat and internal surveys
  • Flexibility of integration with Salesforce.com - there is no package to install that creates custom objects; you decide which objects to link to and can create your own custom one if you want. We linked support CSAT to cases, service CSAT to a custom service object and internal marketing feedback to a custom survey object. Each survey can point wherever you want, and you can have multiple surveys per parent object if wanted
  • Support is great. Very fast to respond and doesn't mind helping with simple questions.
  • Nice UI and good online training
  • Analytics navigation was a challenge for me, but admittedly I did not seek help for it. I prefer to use the data in Salesforce reporting
This is not an inexpensive solution in comparison to the free and lower priced options, but for an enterprise company it is well worth the investment. The ease of use and simplicity of launch keeps it on the top of my list for those that have budget.
Margaret Brown | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
As a Marketing Business Analyst for Beazer Homes, I configured customer surveys using ClickTools. The purpose of the survey was to gain feedback from model home visits. I was able to easily add, modify and delete questions during the survey project. In addition, the support I received from ClickTools staff was very timely and helpful.
  • Customer Support was very timely.
  • User interface was very intuitive.
  • As a non techie, I was able to edit.
  • The screen design was a bit crowded.
  • Making changes required many steps.
  • I wasn't familiar with the Clicktools brand.
It is important to note that the survey administrator may not be a technical person. Having a tool that is still easy to manage is very important. Users don't want to have to spend time training on a new application in addition to the job they already perform. Being able to open the application and get right to work is important.
Keri McKiernan, CSM | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Clicktools is being used by my organization to send survey emails to external and internal clients. It is being used by multiple departments. The majority of the use is to send survey to clients after they utilize our support team for our product.

The business problem that is addresses is flexible creation of surveys that look professional to send to clients. It also needed to sync with Salesforce.com
  • Easy survey customization using "what you see if what you get" editors allow non-technical resources to configure surveys
  • Quick configuration and easy synchronization with Salesforce
  • Ability to create new surveys quickly to address business needs and deploy in minutes
  • The standard functionality is very good. However, when you want to use more advanced, API features I feel it lacks
  • For example, if you want to only allow a user to submit a survey 1 time and be 100% sure, without cookies it requires custom code and integration (trigger) for salesforce
  • When using their custom API, it often times out or does not create the link 100% due to their heavy load on their servers
  • Clicktools support has grown over the years, however their support group is typically quite small and located in London so there is a time-zone consideration if they receive a lot of tickets with the time zone lag it can take awhile to get a response. However, the quality if their support is quite good.
Clicktools works very well in a quick to market survey solution. If you are looking for a survey solution that integrates seamlessly with Salesforce, this is your best option. The point and click field mapping allows a Salesforce administrator to build and link surveys to Salesforce quickly. The interface allows you to be flexible and change look and feel on the fly.

Careful consideration needs to be made if you have a lot of surveys you need to manage, the interface gets cluttered quickly. Also, if you are a more advanced business user you need to consider setting up the Sandbox option which shows up with regular survey groups. Therefore, it can be easy to get confused if you are working on a production or sandbox instance.
Score 8 out of 10
Vetted Review
Verified User
We currently use Clicktools in order to conduct multiple customer satisfaction surveys which are then mapped back into Salesforce.com. This data feeds into reporting on several key metrics including advocacy and professionalism. In addition to surveys, we use multiple forms to manage our internal and external ticket submission process by utilizing Clicktools web to case mapping.
  • Button Click, no coding experience or knowledge needed
  • Intelligent design, with the ability to create conditional questions and mappings.
  • Integration with Salesforce is strong
  • Responsive and friendly customer support
  • Lots of Clicktools branding on form
  • Difficult to customize survey design
  • Issues mapping certain fields back into Salesforce (ie, dates)
It is well suited for an organization that is looking to conduct surveys and use CT as a submission form that integrates with Salesforce. The fact that Clicktools can take care of both needs, make it a versatile solution and easy to justify the expense. The are always new innovative ways to use the solution.
Kristi Eide | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Nice drag and drop functionality to move and re-arrange questions.
  • Syncs well with Salesforce.
  • Built-in templates to get you up and running quickly.
  • Nice added features- being able to group certain questions together, conditional questions, adding text boxes, hidden fields for contact information.
  • Using conditional questions (if yes, then skip to question 5, if no, continue to question 2) can be tricky initially. And it can be really tricky once you have multiple conditions that send a person all over the place. Be sure to test repeatedly so that you know that your customers are getting to the questions they are supposed to be at and not being kicked out early. There are certain nuances you will pick up on over time that make conditional questions easier - BUT you can clone surveys, so build once and then work off your own template.
  • No matter how many questions types are available, inevitably you will find a question in which Clicktools does not have a type to support it. They do have quite a few options though... just wish their matrix option was more robust.
  • Not many template "themes" to pick from - surveys look very bland.
Talk to Clicktools about how you will use the tool, if you need it to sync with a certain CRM system, what types of questions you most frequently ask, what the storage limit for stored surveys is (we ran into an issue with this once), if you will be emailing directly from Clicktools or from another service provider, how many users will need seats and the pricing structure.
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